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Billiken Diversity

At Designium, we celebrate diversity in all of its forms, and Billiken serves as an emblem of our commitment to inclusivity. Through AR experiences, we aim to showcase the multifaceted nature of Billiken.

EXPLORING BILLIKEN

Designium Inc. and Kansai Innovation Center, in collaboration with Tamurakoma Co., Ltd., utilize WebAR technology with the aim of promoting the charm of Osaka and drumming up the Expo 2025 Osaka.


Under the concept of the Expo 2025 Osaka Kansai “People’s Living Lab — A laboratory for a future society”, we aim to utilize cutting-edge technology to promote Osaka’s charm and drum up excitement for the Expo. To achieve this, we have released an AR content featuring “Billiken,” a beloved symbol of Osaka among locals and tourists, called “BILLIKEN DIVERSITY.”

Billiken Diversity
generic Billiken statue

Billiken embodies a multitude of meanings, each one as unique as the individual interpreting it. For some Billiken represents: 

  • Luck and Prosperity: Billiken is often seen as a symbol of good fortune, bringing luck and prosperity to those who encounter it.

  • Protection and Guardianship: In Japanese folklore, Billiken is believed to protect children and keep them safe from harm.

  • Unity and Harmony: Billiken’s fusion of Eastern and Western elements symbolizes the harmony between different cultures and traditions.

Joy and Playfulness: With its cheerful demeanor and playful antics, Billiken embodies the joy of creativity and imagination.

THE MEANING OF BILLIKEN

scanning Billiken - don't be down, cheer up!

Billiken, also known as “The God of Things As They Ought to Be,” is a whimsical and enigmatic figure that roots both American and Japanese cultures. Created by American Illustrator Florence Pretzw in 1908, Billiken embodies a unique fusion of Eastern and Western influences.

In Japan, Billiken gained popularity during the early 20th century and became associated with good fortune and happiness. The character’s name is derived from the English word “bilk”, meaning luck, and the Japanese suffix “-ken”, representing dolls or figures. Billiken is often depicted as a portly, smiling figure with elongated ears and a mischievous grin.

 

The charm of Billiken lies in its diverse interpretations and meanings across different cultures. While some see Billikan as a symbol of luck and prosperity, others perceive it as a guardian of children of a harbinger of joy and positivity.

EXPLORING BILLIKEN

At Designium, we are not just about creating innovative augmented reality (AR) experiences, we are also dedicated to exploring the rich tapestry of cultures and traditions that inspire our creations. Learn more about the fascinating world of Billiken, a symbol of diversity, luck, and acceptance. 

ON-SITE AR EXPERIENCE

app screenshot - scanning statue

Scan the Billiken statue to reveal your daily fortune through its changing expressions.

app screenshot - selfie with billikin head

SELFIE CAMERA FUN

Transform your face into Billiken for an entertaining AR photo experience.

ANYWHERE, ANYTIME ACCESS

Enjoy AR content featuring Billiken whether you’re at home or out in the city right at your fingertips.

app screenshot - scanning statue, Don't get too frustrated!

Tap your smartphone screen to summon colorful Billiken characters.

INTERACTIVE AR CHARACTERS

app screenshot - colorful AR billikens with Come On OSAKA sign

GOOD FORTUNE AND POSITIVITY

Whether as a talisman for good luck or a source of positive energy, Billiken brings a sense of joy and optimism to our AR experiences. Billiken’s presence infuses our projects with a sense of lightheartedness and delight.

app screenshot - scanning statue, You're __ happy today!
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Embrace Billiken Diversity with Designium 

In the world of Designium, Billiken serves as a powerful symbol of diversity, creativity, and acceptance. Through our AR experiences, we invite you to embark on a journey of exploration and discovery, where the boundaries between reality and imagination blur, and where the spirit of Billiken shines bright.

 

Join us as we celebrate Billiken Diversity and unlock new realms of possibilities in the world of augmented reality. Experience the magic of Billiken with Designium today!

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